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Thanks so much for stopping by. Before you get any further, I wanted to give a little background to this blog o’ mine. Here’s the deal - I consider myself a storyteller. To me, photography is the art of documenting people’s lives, the big moments and the little details!!! 

Pretty images are GREAT and all, but sometimes you want more than just a glimpse. That’s what these digital pages are for!! So if you’re the type that’s looking for the full scoop, read on my friend. Who knows… maybe your story will end up here next!!! 

hey new bff!!

Secrets to Upleveling your Photography Business

You’ve been hustling away at building your biz. You’re proud of the progress you’ve made, but you’re itching to book more dream clients and finally work smarter (not harder). Today I’m sharing my top tips for unleveling your photography business!

1.       SET UP IN SYSTEMS (EVEN BEFORE YOU THINK YOU NEED THEM)

Take it from me – you’ll wish you’d started sooner! Even if you aren’t busy in this moment, one day you will get there. Systems help you run your business quickly and consistently (so you can spend more time on the stuff you actually enjoy!!) I personally LOVE Honeybook to keep organized. I can check my workflows daily to see which clients need followed up with, send contracts and invoices with a click, and handle all my bookkeeping in one place! If you’re still managing your clients on a DIY spreadsheet (or in your head… yikes!) I highly recommend getting started with a client management system like Honeybook. I have a coupon code for 50% off for anyone wanting to give Honeybook a go!

2.       INVEST IN YOURSELF

There’s about a bazillion things you could be spending your hard-earned dollas on. Whether it’s gear, software, online courses, or a business coach, there’s a lot of noise in the industry screaming you NEED xyz to be successful. I’m not saying go into debt buying all the things, but you should definitely be investing in your craft if you want to land those higher-end clients. A wise person once told me that if you aren’t willing to invest in yourself, then why should someone else be willing to pay you?? Use your slow season to take an online course, or offer free shoots to test out some new gear and posing techniques!

3.       REDEFINE YOUR IDEAL CLIENT

(I know, I know. We all dread this exercise!!)

You may have started your biz saying “YES” to any and every photoshoot opportunity that came your way. There is no shame in that game – I believe we all start somewhere and shooting different things actually HELPS you test the waters and narrow down what it is you enjoy photographing.

But now that you’ve got some experience under your belt, it’s time to focus on which events made your heart skip a beat, or which clients you’ve LOVED working with. Make a list of your top 3 clients or projects you’ve done in the past. How did they find you? What made you fall in love them? What was their budget? Once you get a grasp of your ideal client, don’t be afraid to start being more intentional about the jobs you take on. When you turn away work that’s the wrong fit, it gives you more time for the right things!!

There you have it!!! I can’t wait to hear how these tips help you out, and don’t forget to check out my fav business tool, Honeybook

Xo,

Rachael

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5/13/2020

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Secrets to Upleveling your Photography Business

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